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The 👁👄👁 stunt, a hyped beta of a fake app, exploited Silicon Valley's fixation on shiny new things, but raised $200K for charities (Arielle Pardes/Wired)

Arielle Pardes / Wired:
The 👁👄👁 stunt, a hyped beta of a fake app, exploited Silicon Valley's fixation on shiny new things, but raised $200K for charities  —  Last weekend, the stunt aimed to use Silicon Valley's love of shiny new things for charity.  The result left people wondering about the memeification of movements.



source http://www.techmeme.com/200630/p43#a200630p43
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