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eMarketer: US advertisers are on track to spend $65.3B on Facebook, Twitter, and other social networks in 2022, up just 3.6% YoY, and ~10x slower than in 2021 (Financial Times)

Financial Times:
eMarketer: US advertisers are on track to spend $65.3B on Facebook, Twitter, and other social networks in 2022, up just 3.6% YoY, and ~10x slower than in 2021  —  A decade-long era of breakneck growth in social media advertising has come to an abrupt halt.  Who killed the boom?



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