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Sources: as Apple launches MLS Season Pass, the company is shopping ad packages for up to ~$4M per season, without guaranteeing advertisers viewership numbers (Gerry Smith/Bloomberg)

Gerry Smith / Bloomberg:
Sources: as Apple launches MLS Season Pass, the company is shopping ad packages for up to ~$4M per season, without guaranteeing advertisers viewership numbers  —  Apple Inc. will launch its new streaming service for Major League Soccer this week with a lot of the traditional practices of TV advertising kicked to the sidelines.



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