Chartbeat data for 1,350 publishers: Twitter referral traffic fell from 1.9% in April 2018 to 1.2% in April 2023; medium-sized publishers' traffic dropped 40% (Aisha Majid/Press Gazette)

Aisha Majid / Press Gazette:
Chartbeat data for 1,350 publishers: Twitter referral traffic fell from 1.9% in April 2018 to 1.2% in April 2023; medium-sized publishers' traffic dropped 40% — Twitter - already a small source of clicks for publishers - has further declined in importance as a traffic referrer in recent years.

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