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Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents (Stephanie Stacey/Financial Times)

Stephanie Stacey / Financial Times:
Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents  —  Companies including Marriott and Hilton push to improve perks and get more direct bookings  —  Major hotel groups are intensifying efforts …



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